Shiv Singh (654 JA '95) was recently mentioned in a top ten list of Media Mavens of 2009 printed by venerable marketing publication, Advertising Age. Shiv is a VP and social media lead with digital brand specialist Razorfish. The Doon Online founder and publisher of Sommelier India, an online magazine for wine connoisseurs, is credited with creating a digital marketing platform for Mercedes, Victoria's Secret and Microsoft. Shiv can be reached at shivsingh@gmail.com